Case Studies

Clearer websites, stronger search visibility, and better-fit enquiries.

A selection of representative ROI Digital projects showing the challenge, solution, and measurable business outcome behind the work.

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Healthcare services

Northstar Clinics

41% increase in organic appointment enquiries in 120 days

41% more organic enquiries

32% faster mobile load time

18 new service pages

Challenge

A growing clinic group had strong referrals but a slow website, thin service pages, and unclear booking paths.

Solution

ROI Digital rebuilt the site structure, clarified service pages, improved local SEO foundations, and created a measurement plan for booking intent.

What changed

The project created a clearer path from search or referral traffic to a qualified enquiry, with page-level proof and improved measurement.

B2B logistics

Harbourline Logistics

2.3x more qualified quote requests from paid and organic traffic

2.3x qualified quote requests

27% lower paid landing page bounce

6 buyer-focused pages

Challenge

A cross-border logistics firm needed a credible digital presence for buyers comparing Canadian and universe vendors.

Solution

The new site tightened positioning, separated service lines, added proof-led landing pages, and connected analytics to quote requests and follow-up workflows.

What changed

The project created a clearer path from search or referral traffic to a qualified enquiry, with page-level proof and improved measurement.

Professional services

Ledger & Lane

64% growth in non-branded organic traffic over 6 months

64% organic traffic growth

19 ranking page updates

11 sales-qualified content topics

Challenge

A specialist accounting firm had expertise worth publishing but no repeatable system for search-led content.

Solution

ROI Digital built an SEO content roadmap, refreshed priority pages, and shipped monthly articles tied to commercial intent.

What changed

The project created a clearer path from search or referral traffic to a qualified enquiry, with page-level proof and improved measurement.

Next step

Want the same level of clarity on your website?

ROI Digital can review where trust, search visibility, or conversion quality is currently breaking down.

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